Bless her soul, Aunt Edna is not trying to drive people crazy. It’s that she has a story to tell, and it excites her and she wants other people to understand how exciting it is, so she needs to explain all the backstory and who the characters are and, of course, every story relates to another, so Uncle Henry’s hearing problems are important, too.
It’s those Aunt Edna-ish impulses that give many writers fits when they try to write book descriptions. They love their book, they’re excited, they want others excited, too, but they know too much and they’re emotionally involved. Browsers on Amazon or B&N won’t look for the key to the gun safe, they’ll just click the “next” button.Jaye says if you have the money, hire a copywriter (ahem), but if not, her advice on DIY is spot on.